The Bill Switchgear and MEM ranges of electrical switchgear, controlgear and circuit-protection products have been integrated into a single range under Eaton’s MEM brand. This means that existing Bill Switchgear customers have access to an expanded range that includes all the products with which they are familiar. These are available through a much larger number of stockists nationwide.

Over the last year work has been going on to prepare the way so that existing Bill Switchgear customers are reassured that they will continue to enjoy the quality and service they associate with the Bill brand. Sales teams have been trained and distributors have been helped to convert their accounts. Trade press advertising and point of sale material has been produced to convey the message that the Bill and MEM brands are being brought together under the Eaton banner.

"Bill Switchgear has a loyal and long-established customer base, but the reality of the situation is that for some years the vast majority of Bill products have been duplicated in the MEM range" says Alan Birks, Marketing Director for Eaton’s Commercial and Residential products in Europe. "For example the Bill Talisman MPS modular panelboard system was technically identical to the Memshield 2 MPS system; Bill Classic Form 4 modular switchboards were identical to Memform Form 4 cubicle switchboards and Bill Talisman Plus MCB distribution boards and devices were identical to the Memshield 2 system."

Conversion charts, available in the form of price lists, will enable customers to convert the existing Bill Switchgear product numbers to MEM product numbers.

One Customer Support number - 08700 545 333 - will handle MEM and Bill enquiries.

The integration programme has also brought together the former MEM 250 and MEM Circuit Protection and Control brands so that Eaton can offer a single source for all electrical installation equipment requirements for residential, commercial and industrial premises, from switches and socket-outlets to switchboards and packaged substations. The sales team will also handle Eaton’s brand of control products and power distribution equipment.

The integrated business offers the most extensive range of low voltage distribution and control equipment from any UK company. It includes both fuse-based and circuit-breaker protection systems, transient voltage surge suppression equipment, power factor correction systems and busbar trunking systems. Full engineering services are available including installation design, project management, commissioning and maintenance.

The Bill/MEM integration is itself part of a much larger programme to integrate the former Delta Electrical group companies - Bill, Holec and MEM - with Eaton’s electrical operations (which include the former Ottermill and Westinghouse switchgear businesses) to form a powerful new global electrical equipment manufacturer offering products to international standards, for use anywhere in the world.

Eaton’s website: www.eatonelectrical.co.uk